#4 TOP DESTINATION IN KOREA

Myeongdong Shopping District

Seoul Β· μ„œμšΈ Β· District
Shopping Spring Summer Autumn Winter Free Entry

Seoul's premier shopping and street food destination. K-beauty flagship stores, international brands, and endless skewers of tteokbokki.

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Best Season
🌸 Spring β˜€οΈ Summer πŸ‚ Autumn ❄️ Winter
🎟️
Entry Fee
Free
πŸ•
Hours
Shops: 10:00–22:00 | Street food: until midnight

Myeongdong (λͺ…동) is Seoul’s most visited shopping district, packed with K-beauty flagships (Innisfree, Etude House, The Face Shop), street food stalls, and everything from budget to luxury retail.

K-Beauty Heaven

This is ground zero for Korean skincare. Most major brands have flagship stores with English-speaking staff and free samples. Sheet masks start from 1,000 KRW.

Street Food

The evening street food scene is legendary: tteokbokki (spicy rice cakes), hotteok (sweet pancakes), grilled skewers, and tornado potatoes. Budget ~10,000 KRW for a full street food tour.

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