Myeongdong Shopping District

Myeongdong (명동) is Seoul’s most visited shopping district, packed with K-beauty flagships (Innisfree, Etude House, The Face Shop), street food stalls, and everything from budget to luxury retail.

K-Beauty Heaven

This is ground zero for Korean skincare. Most major brands have flagship stores with English-speaking staff and free samples. Sheet masks start from 1,000 KRW.

Street Food

The evening street food scene is legendary: tteokbokki (spicy rice cakes), hotteok (sweet pancakes), grilled skewers, and tornado potatoes. Budget ~10,000 KRW for a full street food tour.