Insadong

Insadong (인사동) is Seoul’s cultural heartland, stretching along a pedestrian-friendly street lined with traditional tea houses, antique dealers, art galleries, and craft shops.

Must See

Ssamziegil — a multi-story open courtyard mall with indie shops and street performances. The Jogyesa Temple at the north end is the main Buddhist temple of Seoul, free to visit.

Shopping

Look for hanji (Korean paper crafts), celadon pottery, ink paintings, and handmade jewelry. Prices are fair and bargaining is acceptable at smaller stalls.